Air Jordan 1 Retro Low OG SP Travis Scott 'Velvet Brown' (2024)
The Air Jordan 1 Retro Low OG SP Travis Scott 'Velvet Brown' (2024) continues one of the most influential partnerships in modern sneaker culture. Released on 21 December 2024 under style code DM7866-202, this chapter of the Cactus Jack x Jordan Brand saga trades the fan-favourite 'Reverse Mocha' energy for a deeper, tonal expression in the official Dark Mocha/Black-Velvet Brown palette — and demand followed accordingly, with pairs selling out instantly worldwide.
Overview
Rich Velvet Brown and Dark Mocha suede wraps the low-cut upper, giving the sneaker a plush, coffee-toned character that sits comfortably alongside the collaboration's earthy design language. Travis Scott's signature oversized reversed Swoosh sweeps backwards across the lateral side, while a conventional Swoosh holds down the medial panel for balance. Cactus Jack branding appears on the tongue, medial side and sockliner, and the heel tabs carry the collaboration's mismatched motifs — Air Jordan Wings on one heel, Scott's hand-drawn face graphic on the other. Tonal brown laces, a matching brown midsole and a brown rubber outsole complete the head-to-toe execution, making this one of the most wearable colourways in the Travis Scott catalogue — as effective with workwear and neutrals as it is with a full statement fit. Every pair is authenticated by hand at PUSHAS, so you can shop with confidence.
Key Highlights
• Signature Reversed Swoosh: Travis Scott's hallmark backwards Swoosh dominates the lateral side — the defining mark of the Cactus Jack collaboration.
• Premium Tonal Suede: Dark Mocha and Velvet Brown suede delivers a luxurious, earthy execution that elevates the Air Jordan 1 Low silhouette.
• Cactus Jack Detailing: Embroidered branding across the tongue, medial panel and sockliner, plus mismatched heel motifs including Scott's face graphic.
• Instant Sell-Out Release: A December 2024 drop that vanished at retail, cementing its place among the collaboration's most coveted colourways.